The Brief
Fastrack was launching their new 'Bare' watch collection, a transparent design-led range that celebrates the raw mechanics of timekeeping. Aamras was brought on board to deliver a quick-turnaround, high-fidelity 3D video that would showcase the product in a premium, stylized way for digital launches. In addition to the animation, we also created the campaign's key visual that would serve as the lead asset across platforms.

Scope of work included:
• 3D product animation (main film)
• High-resolution renders for marketing
• Key visual design for digital roll-out
• Direction and CGI within a compressed timeline

The Aamras Treatment
We leaned into the Bare collection’s unique identity: transparent straps, exposed gears, and vibrant metallic bezels, to craft a clean, futuristic world that made the watches feel elevated yet playful. We chose a floating sky environment to mirror the watch’s lightness and clarity, allowing color variants to shine individually while remaining cohesive as a series.

For the key visual, we built on this language to create a bold, minimalist composition that paired surreal product lighting with playful typography, bringing alive the brand’s irreverent tone: 'Too Bare to Care.'

With a 1 week timeline, our team streamlined production across lighting, animation, and compositing, ensuring the final output reflected both Fastrack’s bold aesthetic and the watch’s mechanical beauty.