The Brief
Fastrack approached us to launch their new Kronos chronograph range, a bold, edgy timepiece. Our task was to create a sharp, high-impact 3D product animation that reflected the dark, digital energy of the watch while showcasing its fine details and utility-driven design.

Scope of work included:
• 3D product animation with focus on watch dynamics
• High-resolution renders for digital marketing
• A complete CGI environment design and execution

The Aamras Treatment
We took cues from the watch’s bold black body, blue neon highlights, and chronograph dials to build a fast-paced, glitchcore-inspired visual language. The environment was constructed from retro-futuristic pixels in motion, echoing classic gaming worlds while maintaining a premium finish. Our animation used tight macro transitions, dynamic lighting, and digital effects to highlight the utility features without losing the swagger of the watch.

The result was a launch asset that felt crisp, kinetic, and unmistakably Kronos.