The Brief
Fastrack’s Stunners collection brings everyday luxury into the spotlight—sleek metal finishes, bold dial designs, and fashion-forward styling. Aamras was tasked with leading the creative vision across both still and motion assets for launch. The objective: create clean, premium, high-impact content for Fastrack’s digital and e-commerce platforms that lets the product shine while resonating with a Gen Z audience.

Scope of work included:
• Model photoshoot for e-comm & social
• Reels + video edits for male & female variants
• Art direction and creative supervision
• Post-production across image and video

The Aamras Treatment
We leaned into editorial-style compositions and color-blocked backgrounds to craft a visual language that felt fresh, fashion-forward, and versatile. Each shot was treated as a moment—minimalist styling, bold body language, and clean lighting to give the watches center stage.

For the video content, we focused on close-up transitions, reflective textures, and smooth movement—capturing the sheen and elegance of each Stunner variant in motion. Each edit was designed to be format-flexible, optimized for reels, stories, and vertical placements.

The tone throughout was modern, stylish, and fuss-free—built to match the aesthetic clarity of the Stunners collection.